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September 2008


	As we start the new financial year facing turbulent economic conditions, we take a look at the unforeseen dangers in cutting costs and learn the lesson that keeping your reward programs simple can be the most effective way to get results. We've also got some product enhancement news, plus we give you the chance to win $200 worth of experiences! Regards, Naomi Simson (Chief Experience Officer) P.S. If you're flat out at work, a reminder not to forget Father's Day on 7 September! Imagine Dad flying a helicopter, learning to sail or driving a V8 race car. We can help you find an amazing gift...fast!



	Cutting Costs...at what cost?
	As we enter uncertain economic times, cost cutting is becoming the number one boardroom discussion. Of course, efficient businesses continually look at ways to reduce overheads and increase productivity, however there are unseen costs in cutting costs. From staff cutbacks to cookie cutbacks - 'don't cut off your nose to spite your face'.
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	WIN a $200 RedBalloon Experience Voucher! Got an example of mindless cost cutting? Just send us an email and tell us the worst cost cutting example you have seen or heard of (don't worry, you don't have to mention names!) All emails received before September 3, 2008 will go into the draw. The winner will be notified by email.



	Breathing Life into Rewards
	Keep it simple, stupid. The KISS principle can be applied in almost every business practice. A recent program we ran for Oxygen, a leading SAP consulting specialist, is a great case study of how a simple reward program can deliver results quickly for customers and staff.
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	New Ordering Functionality for Corporate Clients
	Need to order large quantities of vouchers? Now you can instantly place corporate orders using our bulk purchasing system. Whether you are sending it to single or multiple addresses, with personalised messages or for a range of products - it's fast and easy! Simply log in to your RedBalloon account and follow the 'Corporate Purchase Options'. Then just upload our spreadsheet with your requirements. Don't have a Corporate Account? Call us on 1300 850 940 or email us and we can get you set up in seconds.

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